London Experiences

Beyond the museums and landmarks, London offers a range of experiences that give you a completely different perspective on the city. These are the attractions where you go to do something rather than just look — and most offer views and memories you will not find anywhere else.

The London Eye is the city's most famous experience attraction, offering 30-minute rotations in glass capsules with 360-degree views across central London. On a clear day you can see as far as Windsor Castle. Book online to skip the ticket queue and save on walk-up prices.

For views from even higher up, The Shard has an observation deck on the 72nd floor — the highest public viewing point in Western Europe. The ArcelorMittal Orbit in the Queen Elizabeth Olympic Park offers something different: the world's longest tunnel slide, spiralling 178 metres down around the sculpture.

Madame Tussauds remains one of London's most visited paid attractions, with lifelike wax figures of celebrities, royals, and historical figures across themed rooms. For something more hands-on, The Crystal Maze lets you compete through physical and mental challenges in teams — a fun option for groups and families looking for something interactive.