London's best attractions at the best prices

London Eye

Iconic riverside observation wheel with panoramic views across 55 landmarks from 135 metres above the South Bank

Rising 135 metres above the Thames, the London Eye offers a slow, sweeping rotation that puts the entire city at your feet — from Big Ben and the Houses of Parliament to St Paul's Cathedral and beyond.

Each flight takes around 30 minutes in a fully enclosed glass capsule, giving you time to spot landmarks, take photos and simply absorb one of the best views in London. On a clear day, visibility stretches as far as Windsor Castle, over 40 kilometres away.

Area South Bank
Price ££
Duration 30 minutes
Best Time Late afternoon

Highlights

Standard Experience

A full rotation in a shared capsule holding up to 25 guests. Floor-to-ceiling glass gives unobstructed 360-degree views and interactive guides help you identify landmarks below.

Champagne Experience

A glass of Pommery Brut Royal to enjoy during your flight, plus a dedicated host. Skip the main queue and start the rotation with a drink already in hand.

Sunset & Night Flights

The city transforms after dark — book a later slot to see London lit up from the Shard's beacon to the Thames bridges. Sunset slots are the most popular in summer.

Private Capsule

Hire an entire capsule for your group — ideal for proposals, birthdays or corporate events. Catering and branding packages available for up to 25 guests.

The Experience

A flight on the London Eye is nothing like a fairground ride. The wheel rotates continuously at a gentle 0.6 mph, so there is no lurching start or stop — you simply step into your capsule at ground level and rise smoothly above the river. The full rotation takes about 30 minutes, with the highest point giving you a bird's-eye view straight down the Thames in both directions.

Each of the 32 sealed glass capsules is climate-controlled and spacious enough to walk around in, holding up to 25 people. Interactive touch screens help you identify landmarks, but most visitors spend the time pressed against the glass with a camera.

What You'll See

The views change with every few degrees of rotation. Heading up, the Houses of Parliament and Big Ben fill the near horizon, with Westminster Abbey just behind. At the top, the panorama opens out — St Paul's Cathedral to the east, Buckingham Palace to the west, and the cluster of City skyscrapers beyond. On a clear day you can pick out Wembley Stadium to the north-west and the Surrey hills to the south.

The view is arguably best in the last hour before sunset, when the Thames turns gold and the city lights begin to flicker on. Night flights offer a completely different experience, with the illuminated bridges and Shard dominating the skyline.

Before & After

The London Eye sits at the heart of the South Bank, so there is plenty to do around it. The Sea Life London Aquarium, Shrek's Adventure, and the London Dungeon are all within the same complex. A short walk along the river brings you to the Southbank Centre, the National Theatre, and the food stalls of the South Bank Market.

Allow at least 15 minutes before your time slot for security screening and the short pre-boarding queue. If you booked a standard ticket, you will queue with other timed-entry guests; fast-track and champagne upgrades skip the main line.

Did You Know?

  • Each of the 32 capsules is numbered 1–33, skipping number 13 — a nod to superstition
  • The wheel turns so slowly it never actually stops — passengers step on and off while it moves at 0.6 mph
  • Over 3.75 million visitors ride the London Eye each year, making it the UK's most popular paid attraction
  • The entire structure weighs 2,100 tonnes — more than 300 double-decker buses

Getting There

Riverside Building, County Hall, London SE1 7PB

Tube: Waterloo (5 min walk) — Bakerloo, Jubilee, Northern & Waterloo & City lines

Bus: Routes 77, 211, 381 stop on Belvedere Road; Westminster Bridge is a 3-minute walk

Walking: 10 min from Westminster station across the bridge, 15 min from Covent Garden along the river

Pricing

  • Standard adult From £32
  • Standard child (3–15) From £28
  • Champagne Experience From £45
  • Private capsule (up to 25) From £700

Book online in advance for the best prices — walk-up tickets cost more

Visitor Tips

Book the first slot of the day

The 10am rotation is the quietest — capsules are rarely full and you won't queue. Morning light is also best for photos facing east towards the City.

Late afternoon for the best light

Golden-hour flights (roughly 4–6pm in summer) give you warm light on the landmarks and the chance to see sunset from the top.

Stand on the south-facing side

The south-facing side of the capsule gives you the best view of Big Ben and the Houses of Parliament as you rise. Position yourself early.

Combine with the South Bank

Walk east along the river after your flight — the Tate Modern, Borough Market, and Shakespeare's Globe are all within 20 minutes on foot.

Skip the walk-up queue

Online tickets are cheaper than walk-up prices and let you choose a specific time slot. Fast-track upgrades are worth it on busy weekends and school holidays.

Common Questions About London Eye

A single rotation takes approximately 30 minutes. Allow an extra 15–20 minutes for security screening and boarding.

Yes, but walk-up prices are higher than online. Booking in advance also lets you pick a time slot and avoid the ticket queue.

Yes. The capsules are fully enclosed and move very slowly. Children under 3 ride free. Pushchairs can be taken on board.

The London Eye operates in most weather conditions including rain and wind. It only closes in very high winds or severe storms. Visibility varies but rain can clear quickly.
JW

James Whitfield

EDITORIAL REVIEW

London Travel Writer · 12+ years covering UK attractions and tourism

Last reviewed: February 27, 2026

Visit

  • Riverside Building, County Hall, London SE1 7PB
  • +44 870 990 8881
  • Mon–Fri 10:00–18:00
    Sat 10:00–20:30
    Sun 10:00–18:00
  • www.londoneye.com

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