Frameless
London's largest immersive digital art experience — 30,000 sq ft of floor-to-ceiling projections across four galleries near Marble Arch
London's largest immersive digital art experience — 30,000 sq ft of floor-to-ceiling projections across four galleries near Marble Arch
Frameless fills a purpose-built 30,000 sq ft venue near Marble Arch with more than 50 Panasonic projectors, 479 million pixels and 158 surround-sound speakers. Opened in October 2022, it is the largest permanent immersive digital art experience in the UK, projecting 42 masterpieces across four themed galleries.
Visitors walk freely through floor-to-ceiling projections of works by artists including Monet, Klimt, Kandinsky and Canaletto. Each gallery takes a different curatorial angle — from abstract colour theory to surrealist landscapes — and the projections shift around you as you move through the space.
Frameless opened on 7 October 2022 in a purpose-built venue at 6 Marble Arch, steps from the north end of Oxford Street. The concept was developed by Artscapes UK, who curated the four gallery spaces, with production by FiveCurrents — the Emmy-winning team behind the London 2012 Olympic ceremonies. The venue was designed from scratch to house immersive art, rather than being retrofitted from an existing building, which gives it an edge over many similar experiences.
The technical infrastructure is substantial. More than 50 Panasonic 4K projectors deliver 479 million pixels and one million lumens of combined brightness, while 158 speakers provide precisely synchronised surround sound. Around 80 per cent of the projectors use ultra-short-throw lenses mounted on ceilings, which means visitors can walk right up to the projected walls without casting shadows or disrupting the image.
The four galleries each take a distinct curatorial theme. Beyond Reality explores surrealist and fantastical imagery — dreamlike landscapes and impossible perspectives fill the space from floor to ceiling. Colour in Motion focuses on impressionist and post-impressionist works, cycling through water lilies, starry skies and sun-drenched coastal scenes. The World Around Us presents figurative and landscape works, including sweeping Venetian canal scenes and Dutch Golden Age interiors. The Art of Abstraction strips away representation entirely, filling the room with geometric forms and bold colour fields.
Visitors are free to move between galleries at their own pace. There is no set route or timed entry to individual rooms, so you can linger in one gallery or loop through all four multiple times. The projections run on continuous cycles, meaning each visit reveals different combinations of works. Allow at least 90 minutes, though two hours is more comfortable.
Frameless sits at the junction of Oxford Street, Park Lane and Edgware Road, making it one of the most accessible attractions in central London. Hyde Park is directly across the road — a five-minute walk to the Serpentine — and Oxford Street's shops begin immediately to the east. The Wallace Collection, a free gallery housing Old Master paintings and arms and armour, is a 10-minute walk north along Seymour Place.
The venue has a cafe on site and is fully step-free accessible, with wheelchair spaces available in all galleries. Friday and Saturday evenings are reserved for Frameless Lates, an 18-and-over session with a bar and a different atmosphere from daytime visits. All visitors under 18 must arrive by 4pm on these days.
Children under three enter free but still require a ticket. Book online to save £2 per ticket compared with on-the-day prices.
Online tickets are £2 cheaper per person than on-the-day prices. Family tickets save up to £19 compared with buying four individual tickets separately.
Weekday mornings between 11am and 1pm are the quietest times. The galleries feel noticeably different when you have room to stand back and take in the full projections.
The evening sessions are 18-plus only, with a bar and a more relaxed atmosphere. Tickets from £20. All under-18s must arrive by 4pm on Lates evenings.
Last entry is two hours before closing. The projections run on continuous cycles so you will see different works if you loop back through the galleries a second time.
Hyde Park is a two-minute walk across the road. Oxford Street starts right outside. The Wallace Collection is ten minutes north and completely free to enter.
London Travel Writer · 12+ years covering UK attractions and tourism
Last reviewed: March 9, 2026
