Swingers, the Crazy Golf Club

The Venue

Swingers began as a five-month pop-up in a Shoreditch warehouse in 2014, where founders Matt Grech-Smith and Jeremy Simmonds combined crazy golf with craft cocktails and street food. The concept proved so popular that a permanent City of London venue followed in 2016, with this West End location opening two years later in 2018. The City venue closed in March 2025 when its Brown's Buildings home was earmarked for demolition, making the West End the sole London outpost.

The 20,000-square-foot space occupies part of the former BHS flagship store on John Prince's Street, just steps from Oxford Circus. The interior is designed as a 1920s English seaside resort, with beach huts, bandstands, hand-painted fairground signage and bunting strung across the ceiling. A retractable-roof terrace adds an open-air dimension that works year-round.

What to Expect

Two nine-hole crazy golf courses form the centrepiece. The Helter Skelter course is built around loops and spirals, while the Big Wheel course uses miniature mounds and slopes to test your putting. A round takes roughly 30 to 45 minutes depending on group size and how often you pause for drinks — roving caddies circulate the courses delivering cocktails, beers and soft drinks directly to players.

Between rounds, over 30 vintage carnival games offer a break from putting. The street food lineup includes Pizza Pilgrims slices, Patty & Bun burgers and Breddos Tacos, all designed for sharing. Multiple bars serve cocktails with a seaside theme alongside craft beers and an extensive non-alcoholic menu. The atmosphere is lively without being overwhelming, pitched squarely at groups of friends, date nights and work socials.

Booking and Nearby

Booking online in advance is recommended, particularly for Thursday to Saturday evenings when tee times fill up quickly. Walk-ins for food and drinks are welcome without a golf booking. Family sessions run daily before 6pm (except Saturdays), with children aged seven and over welcome when accompanied by an adult. The venue is wheelchair accessible, though booking ahead and contacting the team is advised so they can allocate the accessible course.

Oxford Circus puts you at the junction of Oxford Street and Regent Street for shopping before or after. Carnaby Street is a three-minute walk south, and the restaurants of Fitzrovia are five minutes north. Selfridges is a short stroll west along Oxford Street, and the quiet squares of Marylebone village begin just around the corner.