ABBA Voyage
Ground-breaking digital concert experience — ABBA perform as life-like avatars at a purpose-built arena in Queen Elizabeth Olympic Park
Ground-breaking digital concert experience — ABBA perform as life-like avatars at a purpose-built arena in Queen Elizabeth Olympic Park
Four decades after their last live performance, ABBA are back on stage — not in person, but as stunningly realistic digital avatars powered by motion-capture technology and a ten-piece live band. The result is a concert experience unlike anything else in London.
The purpose-built ABBA Arena in Queen Elizabeth Olympic Park holds 3,000 fans per show. You can dance on the standing floor or watch from tiered seating as the avatars perform hits from Dancing Queen to The Winner Takes It All across a 65-million-pixel stage.
ABBA Voyage is not a tribute act, a hologram gimmick or a concert film — it is something genuinely new. The four members of ABBA were motion-captured over five weeks in a Stockholm studio, with 160 cameras recording every gesture, expression and vocal nuance. Industrial Light & Magic then spent four years turning that data into photo-realistic digital avatars that perform on a vast 65-million-pixel stage inside the purpose-built ABBA Arena.
The result is a 90-minute concert featuring twenty songs, backed by a live ten-piece band playing right there on stage. The setlist runs from Waterloo and SOS through to Fernando, Gimme! Gimme! Gimme! and, of course, Dancing Queen. Two tracks from the 2021 Voyage album also feature. The sound system was custom-designed for the room, and it is loud, clear and completely enveloping.
The ABBA Arena is a temporary hexagonal structure seating around 3,000 people, with no audience member more than 25 metres from the stage. You can choose between the Dance Floor — a standing area directly in front of the avatars where most of the audience ends up on their feet — or tiered seating in the Band Level and Gallery sections.
The show opens with a brief introduction before the avatars appear, and from that point the energy rarely drops. The audience skews older than a typical pop concert but the atmosphere is joyful and uninhibited, with strangers dancing together by the second song. A bar area with food and drink is open before the show and during the interval.
Tickets are available through the official ABBA Voyage website and major ticketing platforms. Prices start from £35 for 16–25 year olds on the Dance Floor and rise to over £200 for premium seated positions on peak nights. Friday and Saturday evenings sell out fastest, so book well in advance.
The arena sits within Queen Elizabeth Olympic Park, a short walk from the London Stadium and the ArcelorMittal Orbit. Westfield Stratford City shopping centre is a 15-minute walk away and has dozens of restaurants if you want dinner before or after the show. Pudding Mill Lane DLR station is directly opposite the entrance, making the journey back into central London quick and straightforward.
Prices vary by day — Friday and Saturday evening shows are the most expensive
The standing Dance Floor section puts you right in front of the stage and the energy is unbeatable. Wear comfortable shoes — you will be dancing for 90 minutes.
The bars and food stalls inside the arena are part of the experience. Give yourself time to grab a drink and soak up the pre-show atmosphere.
The station is directly opposite the arena entrance. From central London, change at Stratford or Bank. The journey is quick and avoids traffic.
Monday, Thursday and Friday evening shows are less crowded and cheaper than Saturday nights. The atmosphere is still fantastic with a full house.
If you are aged 16 to 25, Dance Floor tickets start from just £35. You will need valid photo ID on the night to confirm your age.
London Travel Writer · 12+ years covering UK attractions and tourism
Last reviewed: March 9, 2026
