London's best attractions at the best prices
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The Best London Attraction Deals

Save money on London's top attractions — updated weekly

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Top Picks This Week

Our editors' favourite London deals right now

Westminster Abbey
TOP PICK

Westminster Abbey — Book Ahead & Save

Save £2 per ticket by booking online. Includes free audio guide and skip-the-queue entry.

£29 £27 Save £2
Get This Deal
Tower of London
TOP PICK

Tower of London — Save 20% Online

Book advance tickets online and save 20% on the gate price. Includes timed entry.

£34 £30 Save 20%
Get This Deal
Kew Gardens
TOP PICK

Kew Gardens — Online Saver

Book online in advance for the best price. Gift Aid tickets save even more.

£22 £19 Save £3.50
Get This Deal

Deals

All Deals

15 active deals · Last updated 7 March 2026

Westminster Abbey Save £2

Westminster Abbey — Book Ahead & Save

Save £2 per ticket by booking online. Includes free audio guide and skip-the-queue entry.

£29 £27
View Deal
Westminster Abbey 2-for-1

Westminster Abbey — 2-for-1 Entry

Present a valid National Rail ticket for 2-for-1 admission to Westminster Abbey.

£58 for 2 £29
View Deal
Tower of London Save 20%

Tower of London — Save 20% Online

Book advance tickets online and save 20% on the gate price. Includes timed entry.

£34 £30
View Deal
Tower of London 2-for-1

Tower of London — 2-for-1 Entry

Show a valid National Rail ticket to a London station and get two entries for the price of one.

£67 for 2 £33
View Deal
Tower of London Included

Tower of London — Included with London Pass

Tower of London entry is included with the London Pass, plus skip-the-queue access.

Included
View Deal
Kew Gardens Save £3.50

Kew Gardens — Online Saver

Book online in advance for the best price. Gift Aid tickets save even more.

£22 £19
View Deal
Kew Gardens Save 15%

Kew Gardens — Family Ticket

Family ticket for 2 adults + 2 children — saves over 15% vs individual tickets.

£70 £58
View Deal
London Eye Save 20%

London Eye — Save 20% Online

Book online and save 20% vs the walk-up price. Includes timed entry and skip-the-ticket-queue.

£36 £29
View Deal
London Eye Save £5

London Eye — Champagne Experience

Upgrade to the Champagne Experience — includes a glass of Pommery Brut Royal and priority boarding.

£50 £45
View Deal
London Eye Included

London Eye — Included with London Pass

The London Eye is included with the London Pass — skip the ticket queue and walk straight in.

Included
View Deal
Madame Tussauds Save 25%

Madame Tussauds — Save 25% Online

Book online at least 1 day ahead and save 25% on walk-up prices. Timed entry included.

£42 £32
View Deal
Madame Tussauds 2-for-1

Madame Tussauds — 2-for-1 Entry

Use National Rail 2-for-1 with any valid train ticket to a London station.

£73 for 2 £37
View Deal
Madame Tussauds Included

Madame Tussauds — Included with London Pass

Madame Tussauds is included with the London Pass — walk straight to the timed entry queue.

Included
View Deal
The Shard Save 25%

The Shard — Save 25% Online

Book at least 1 day ahead for the cheapest rate. Standard daytime entry with timed slot.

£37 £28
View Deal
The Shard Save £5

The Shard — Sunset Experience

Timed golden-hour tickets — watch London shift from daylight to a carpet of lights.

£45 £40
View Deal

London Pass

Is the London Pass Worth It?

The London Pass includes 80+ attractions for a flat daily rate. Here's how it compares.

1-Day Pass

£94

Worth it if you visit 3+ paid attractions

BEST VALUE

3-Day Pass

£134

£45/day — covers most itineraries

6-Day Pass

£169

£28/day — for the serious explorer

Compare London Pass Options

Tips

Top Money-Saving Tips

Simple ways to spend less and see more in London

Use National Rail 2-for-1

Travel by train and unlock 2-for-1 at the London Eye, Tower Bridge, SEA LIFE and dozens more.

Always Book Online

Almost every paid attraction charges less online than at the door. You'll skip the ticket queue too.

Go Off-Peak

Weekday mornings are cheapest. Some attractions offer lower prices for early or late slots.

Free Museums

British Museum, Natural History Museum, Tate Modern and National Gallery are all completely free.

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James Whitfield

James Whitfield

PRICE CHECK

London Travel Writer · 12+ years covering UK attractions and tourism

Last reviewed: March 6, 2026